If you own a small business and are looking to expand your base, you need to learn how to utilize consumer mailing lists. A lot of business owners are using consumer mailing lists to help them in direct marketing or direct mail campaigns. Are you one of them? If not, here’s what you’re missing out on:Consumer mailing lists give you the ability to create a mailing that targets individuals that share specific demographics you believe will make them most likely to purchase your product or service.Some business owners question whether direct mail campaigns geared toward consumers are worth the expense, especially with recent postal increases and the alternative of relatively cheap email marketing. Direct mail is still one of the most effective means of generating sales and should be a component of any multimedia marketing campaign. In fact, every $1 spent on direct mail generates $16 in sales, according to Deliver magazine.This is why it’s beneficial to offer people on your consumer mailing lists product or service information that is relevant to their lifestyle or finances. These things affect the level of interest consumers have for specific products.It’s very important to make sure you’re using quality consumer mailing lists correctly, that allows you to select additional information about the people you want to target using your consumer mailing lists.There should be enough information in your consumer mailing lists to be able and see which consumers would be the most likely to buy your products. You can then work on mailing out your direct mail piece to those particular individuals on your consumer mailing lists.Often, consumers are hesitant to spend money, but if you can present them with an idea of what they need based on their income, marital status, home ownership, or credit card history (information that you can receive as part of the selections you make in building a consumer mailing list), they are more likely to be interested in the product that you are offering them.In order to get all of the information that you need from consumer mailing lists, you need to be sure that you get your consumer mailing list from a list provider company that offers accurate consumer mailing lists with numerous appends, such as: household income, contact age group, homeowner/renter, home value, contact income, marital status, length of residence, and many more.Because direct mailing can be expensive, you also need to be sure that your consumer mailing lists are as inexpensive as possible without sacrificing high quality.
Direct mailing remains the best way to contact the decision makers at most businesses. It gives you the opportunity to expose them to the benefits of your products and services. That’s why many people purchase a business mailing list.While this can be a great opportunity for your business, there are some precautions you should take when buying a list. After all, not all mailing lists are created equal. Here are a few features you should pay attention to before you buy a business list.Most business owners still consider direct mail to be one of the most credible ways to get in contact with them. That makes marketing your services and products with a mailing list a good idea.Business email lists are also available. However, when you buy a business email list, you risk being branded as “spam” and your mail being tossed away unread. Real, physical mail is more likely to be read, increasing your chances of getting the message out.A good business mailing list will let you know that your marketing message is getting out there. It should contain only recent, reliable data, since a list that’s not up to par will cause you to send your mailings out to the wrong people.Doing that decreases your credibility, and it wastes money, sending mail to people who may not be the right ones for your message. Always buy a business mailing list you can trust!How do you know whether, when you buy a business list, it’s a good one? Make sure that any list you purchase has been validated against the NCOA, the USPS’s National Change of Address registry.Look at the number of points of contact you’re getting when you buy a business mailing list, too. More contact points is usually better, since it gives you a larger number of opportunities, and it increases the chance that the listing is accurate and legitimate.If you have more than just the mailing address, you can follow your mailing up with a fax, phone call, or additional direct mailing. Email addresses can be helpful, too. Most of the time, when you buy a business mailing list, company email addresses won’t be included. However, they are sometimes part of the list you buy, making it worth your while to ask about them.If you want to get the word out about your company’s products and services, don’t forget about direct mail. It’s well worth your while to buy a business mailing list that’s high quality and accurate. However, you should examine the list you’re getting and make certain that it’s legitimate, and that all addresses are current. That’ll increase your chances of success.